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Walmart Great Value Cereals

I've been watching the roll out of all-new design and packaging for Walmart's Great Value brand. So far, I have been impressed with the clarity and simple nature of the packaging. I don't think it works in ALL cases, but works quite nice in most. I just saw the new cereal boxes and love the playful nature and hand drawn illustrations. This is a great example of expanding a concept while still keeping the base of the design. It's still very recognizable as Great Value, but adds a fun touch for the kiddos. Even the names are fun. Kudos Walmart. Or shall I say "Fruity Sparkles".




2 Responses to “Walmart Great Value Cereals”

  1. # Anonymous Anonymous

    Nice piece. Yes the designs are quite well done. One thing is for sure, America doesn't know the meaning of healthy cereal!

    I'm from New Zealand...(actually we do have the same cereals here, different name, different company) But I am yet to be shown any healthy cereals from America!  

  2. # Anonymous larry

    Nice low sodium product (though high in sugar) with nice packaging that carefully hides any hint of where its made. That leads me to believe its more crap from China and a good possibility it contains fillers that may be harmful to consumers but healthy to Walmart's bottom line. I'm not adverse to profit for Walmart but China has repeatedly demonstrated no hint of safety responsibility unless it effects their profit after being caught doing damage.  

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